Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity

The aim of this study was (a) to investigate the relationship between destination personality (DP), image (DI), self-congruity (SC), and behavioral intention (BI) in context golf tourism (b) examine mediating roles DI SC DP BI. We collected valid data about 519 tourists who visited Hainan, China 2021. results show that positively affected DI, BI, SC, In addition, mediated findings enrich literature, contribute exploration theory, provide recommendations for researchers marketers.